Twitter Is Already Winning The Social TV War, But It Will Soon Do More
Smart move on Twitter’s part. Hopefully they can pull it off. Either way, I love GetGlue and connect it to my Twitter to post about the shows I watch. I guess this would kill the middleman.
The past few years have been a rollercoaster ride for the social TV market. Driven by the growth of smartphone and tablet usage while viewers watch television, dozens of companies have emerged in that time to aggregate audiences who wish to share what they’re watching on TV with other, like-minded viewers. But for all the startups that have emerged to tackle the issue of social TV, only one seems to be thriving — and that’s Twitter, a social network that (paradoxically) hasn’t been focused uniquely on the social TV problem.
We’re already seeing the early signs of a shakeout in the social TV marketplace, as startups are being acquired or silently disappearing from the scene. Not too long ago, Socialguide was acquired by Nielsen. And last month, Viggle and GetGlue announced plans to merge (although those plans are contingent on Viggle securing more financing). At the same time, other competitors…
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