Will.I.Am proves he can regurgitate previous hits with “Scream & Shout”
Album: #Willpower, due out at some point in Will.I.Am’s career
Let me start by saying while I LOVE everything Britney does, this song pushes my limits as to what I’ll endure for her. While the chorus relatively good after a couple of listens (the best part is the “you are now-now rocking with Will.I.Am and Britney, b*tch!”), it leaves the listener wanting more. And by more, I mean something different than the multitude of songs Will has released in the past five years. It’s as if “Boom Boom Pow” was crossed with “Don’t Stop The Party” and Will’s terrible buzz single from earlier this year.
The sad part is, as is the case with Will’s previous single and one of my current repeats, “This is Love” feat. Eva Simons, everything about this song is good except for Will.I.Am’s parts. His raps are just so tired. If I really wanted to hear Will talk about going to the club for the fiftieth time, I’d turn on one of BEP’s classic hits. His lyrics are just not good. They’re okay for like ten seconds, but then it’s like, “dude, please rap about something else!” Side note: do I believe “This is Love” is a better song than this one? Yes, BUT, this song has Britney, which, in itself, is a very compelling reason in itself to purchase it.
The same can be said about Britney’s spoken “robot from England” bit before the chorus… Brit, you can sing about better topics. And usually, you writers bestow upon you some
decent great lyrics. What happened this time?
My last criticism about the song: does it really have to be 4:50 minutes long? I feel like it just goes “on and on and on and on.” While their last collaboration, “Big Fat Bass” was pretty much just as mindless as this, it also featured decent vocal breakdowns and more Britney then Will. The same, unfortunately, cannot be said for this song.
In terms of the video, Britney looks gorgeous. I mean circa 2003 (think the “Boys (The Co-Ed Remix)” video where she is wearing that greenish shirt). The video itself is chock-full of product placement, though. That’s always been a turn off for me. If you’re going to place something into a video, at least don’t make it so obvious!
Otherwise, the video seems to go longer than it needs, just like the song. There are some parts that just seem out of place, while others seem to be artfully directed.
The sad thing is, I feel like this video sums up Will.I.Am’s music production career: throw in a bunch of stuff and see if we can get anything good out of it while editing.
It will be interesting to see how the song fares on the charts in the US. While Britney may be no stranger to the Billboard Hot 100 these days, Will.I.Am has been noticeably absent from the top 10 for a couple of years now.
What’re your thoughts on this new single? Comment Below!