Alexandra Stan is anything but a ‘Cliché’ #SongOfTheMoment

From the beginning, Alexandra Stan had strung together some great Romanian beats with some relatively okay lyrics to create the perfect pop song. After reaching mainstream success (and helping me discover her bubblegum-tinged talents) with “Mr. Saxobeat” back in 2010, Stan released the summery sugar-sweet “Lemonade” and finally the club-ready “Cliché (Hush Hush).” And while most people would probably just chalk her up to being another one-hit wonder, she continues to pleasantly surprise me with these infectious pop creations.

Alexandra is all about the dancing.

The lyrics themselves are pretty standard, as far as pop lyrics go: spending time with the one you love, dancing with them until the night comes to an end, calling the love you share non-cliché. It plays into the whole “everyone wants to experience their extraordinary love,” something so different and unique when compared to others’ loves. Alexandra calms her lover and tells them not to ruin the moment of lust love by explaining how this moment is so fleeting. It’s as if Alexandra is explaining the naïvety of someone who puts all of their eggs in one basket over a one-night stand. I really think that Alexandra knows what she’s getting herself into: the late night scenario, “dancing all night long;” and at the end, she’s okay with it.

In terms of the actual musical arrangement, the moment you push play, the song starts; there is no buildup to an opening. Things just happen. From the beginning, the song pushes you into the ebbs and flows of a late night at the club. I’m talking midnight and there are a string of your favorite rug-cutters playing back-to-back. And in the same manner of the song starting and taking off, the song ends abruptly, leaving the listener wanting more. Also, the video is kind of all over the place. Like really. There are way too many scenes playing out in it for there to be any sore of continuity among the whole video. It’s as if they shot three different concepts and threw them together at the last second.

To sum up, through simplicity and surprise, Alexandra is able to entrap the listener into repeat listenings. There is something relatively hypnotic about it all, with the symmetric sound effects, the peaks and valleys and of course the chant-worthy, sing-songy nature of the song. All of this, along with a signature exotic sexiness we have come to know from Alexandra, have made “Cliché” worth a listen (or 50).

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GRADE: ★★★★☆

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