Adios, Dora: Netflix is starting to take Viacom shows offline
It was bound to happen…
Originally posted on paidContent:
Who lives in a pineapple under the sea? Don’t ask Netflix (s NFLX) subscribers: The video service removed Spongebob Squarepants, Dora the Explorer, Go Diego Go, Blue’s Clues and other animated Nickeolodeon fare from its streaming library this week as its licensing agreement with Viacom (s VIA) is expiring. Also gone are shows like iCarly, Teen Mom, Jersey Shore and the Sarah Silverman Show.
Netflix had announced in April that it wasn’t going to renew its broad licensing deal with Viacom. Netflix CEO Reed Hastings said at the time that his company was in talks with Viacom to possibly strike separate deals for specific shows. A Netflix spokesperson told us Thursday that the company doesn’t have any news to share on that front.
Netflix’s previous deal with Viacom included titles from Nickelodeon, MTV, BET, VH1, Logo and Spike. In a position paper on the future of his company, Hastings said in April that Netflix was using a whole lot of data to evaluate these kinds of deals before deciding to renew them: