65 percent of Buzzfeed’s traffic now comes from mobile devices
A whole 65 percent from mobile? That’s a huge chunk of their traffic. Something of this nature will definitely revolutionize how other online content providers present their burgeoning content. Take note, friends!
Originally posted on paidContent:
Buzzfeed now sees 50 percent of its traffic coming from mobile devices. “Everything is going to the phone,” said Kenneth Lerer, chairman of Buzzfeed and Betaworks, at GigaOM’s paidContent Live 2013 conference in New York Wednesday.
Lerer co-founded the Huffington Post and now serves as managing director at Lerer Ventures. “It’s the best time in the last eight years to invest in digital content companies,” he said. With the technology for the web as well as mobile having been more or less built out, it’s now time to fill those pipes, he argued. “Content is king at a certain time. And I think content is king now.”
However, Lerer also cautioned that digital media investments are risky, with timing being everything. “If you’re too early, you lose all your money. If you’re too late, you don’t make any money,” he explained. And when you give cutting-edge companies seed money, it’s hard to predict how their business plans are going to pan out. “You have to kind of take the measure of the person,” he admitted.