Research: TV’s second screen is for talking, not browsing
I’m not really surprised about this finding. Based on myself and my own peers, I have noticed that many of us utilize the second screen to express opinions regarding a show or to socialize and generate our own “waves” about a particular topic. Social media channels such as GetGlue and Twitter really help boost this viewing phenomenon. Do you engage in second screen viewing?
Originally posted on paidContent:
More and more viewers are using companion devices whilst watching television. But new research suggests viewers are keener on some uses for those devices than others.
Twenty-four percent of viewers use a second device screen whilst watching TV, according to Deloitte’s UK survey of 2,000 people.
What are they doing with those devices?